Southwest College Bookstore Association
 
 
Mission
 
The Southwest College Bookstore Association’s mission is to promote a high standard of business methods and ethics among its members,  unite those persons and firms engaged in the sale, manufacturing and/or distribution of products and services to the campus communities of its member states, promote the common interest of individuals and companies who provide those products and services, assist members in their efforts to serve their respective campuses and disseminate industry ideas and information among its members.
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History
The Southwest College Bookstore Association (SWCBA) originated from a group of bookstore managers from Southeast Texas and Louisiana that met on an informal basis to "swap" books and discuss common problems. The group was tagged as the "Big Thicket" group. In the summer of 1973, this group decided to test-run a book locator with ten stores participating.
​This was the start of the SWCBA.
In 1974 the SWCBA was founded and expanded into a five-state area encompassing the same geographic limits as the
​ NACS Southwest Region.